Department Stores

Barneys and Disney to Celebrate the Holidays Together

Electric Holiday campaign will debut inside Madison Avenue flagship windows on November 14

Published

12 years ago

August 31, 2012

VMSD Staff

In 2011, it was Lady Gaga. For the upcoming holiday season, luxury department store retailer Barneys New York is collaborating with Walt Disney Co. to give its retail stores a burst of color and lights, music and Disney characters called “Electric Holiday.”

The holiday display will include “moving art” depicting fashion-forward versions of beloved Disney characters as runway models on the catwalk, each dressed in a one-of a-kind look created by a well-known designer. The fashion show and window displays will feature a light show and original musical score by Oscar-winning composer Michael Giacchino.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design