Specialty Non-Apparel

Toms Pop-Up with a Mission

The socially responsible brand pledges to restore sight to 100,000 people.

Published

12 years ago

June 28, 2012

Anne DiNardo

Toms, the socially responsible brand with a “one for one” mission to provide shoes to those in need, has its sights on a new quest – restoring sight to 100,000 people.

In 2011, the brand launched an eyewear line. Design4Retail (Lutterworth, England) worked with the brand to launch retail pop-up shops at Selfridges Oxford and Manchester Exchange Square locations, marking the line’s entrance into the U.K.

In addition to displaying product, the design shares Toms’ one-for-one story and informative graphics on eye conditions and treatments outcomes.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design