Duane Reade Unveils New Look at 52nd & Broadway

Duane Reade extensive expansion of its 1657 Broadway store will introduce a re-branding and store transformation initiative.

“Duane Reade will continue to be at the forefront of drugstore innovation throughout the chain's re-positioning efforts where it makes sense,” says Joe Magnacca, president of Duane Reade and president of Daily Living Products and Solutions for Walgreens. “By taking this former 3,100-square-foot Duane Reade Express store, integrating strategic retail and neighborhood-centric niche elements, thereby transforming it into its current 20,000-square-foot total health, beauty and daily living destination, clearly indicates what we feel the future of drugstores will be.”

New store offerings include the UpMarket Fro-Yo Bar, with eight varieties of frozen yogurt and four twists, an Upmarket Freezee station with rotating flavors of self-serve ice cold slushies, all new entrees within its fresh-made daily products offering and a Good & Delish oatmeal station. Offerings, first introduced at the chain's 40 Wall Street flagship, will also be integrated, including The Juice Market, where customers can create their own fresh juice or smoothie, and an authentic chef-manned Sushi Station.

“We are thrilled to provide this vibrant neighborhood with expanded 'ultra-fresh' food solutions for every meal of the day,” says Paul Tiberio, senior vp, merchandising and chief marketing officer for Duane Reade.