Headlines

Levi's To Launch New Brand In China

Twenty stores planned for initial launch

Published

14 years ago

May 5, 2010

VMSD Staff

Jeans brand Levi's (San Francisco) plans to launch a new global brand in China and other selected Asian markets this fall. The company has not revealed the name of the brand, according to China Retail News, but says that it’s aimed at well-educated young shoppers between the ages of 18 and 28.

Tod Gimbel, senior director for the corporate business of Levi's Asia Pacific, says the new products are designed for the Chinese market and that the company plans to develop the new brand into one of its major labels.

The initial launch calls for 20 new stores under the new brand, eventually expanding to 1000 locations by 2015.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design