Headlines

Sears Partners with Amazon

The company will begin selling its DieHard-branded products on Amazon.com

Published

6 years ago

December 15, 2017

Sears (Hoffman Estates) announced that it has signed a deal with Amazon (Seattle) to begin selling its DieHard-branded products on the e-tailer’s website. The DieHard brand includes products such as jump starters, battery chargers, car batteries and tires.

This follows the company’s deal this past July to begin sell its Kenmore-branded appliances on Amazon, as well.

According to Business Insider, the move will provide Sears with access to new customers and more revenue but may come at the expense of its own stores, now that the previously Sears-exclusive brands are available elsewhere.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design