Connect with us

Headlines

Toys “R” Us Plans Times Square Pop-Up

Toy retailer will return with a temporary shop

Published

on

Toys “R” Us (Wayne, N.J.) announced it will be opening a 35,000-square-foot pop-up shop this holiday season in New York’s Times Square.

The company previously operated a flagship store there until it was closed December 2015. This will be the first time in nearly two years since the company has had a presence in that location.

The temporary store will open later this month and will be located in the historic Knickerbocker Building. It will span three levels and feature an animatronic dinosaur on the second floor as a nod to the larger version that was on display in its previous Times Square store, reports NBC New York.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular