Specialty Apparel

Abercrombie Reveals New Store Prototype

Refreshed design features open storefront, a store window and open sightlines

Published

7 years ago

April 19, 2017

kmpeyton

In February, Abercrombie & Fitch (New Albany, Ohio) introduced its first new store design in more than 15 years at Columbus, Ohio’s Polaris Fashion Mall. The fresh concept encapsulates the retailer’s updated direction for the brand, with markedly different interior elements than its past designs, including an open storefront, a store window and open sightlines to the back of the space. The environment features multiple shop-in-shops, including a fragrance “apothecary,” an area for seasonal capsule collections and a dedicated denim room. Multiple cashwraps, as well as omnichannel and BOPIS features, provide ease of shopping for customers.

This store opening originally appeared in the April 2017 issue of VMSD in the "On Our Radar" section.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design