Specialty Non-Apparel

Target

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

AWARD OF MERIT – IN-STORE SEASONAL PROMOTION
Valentine's Day 2005
Target, multiple locations

For Valentine's Day, design firm Knock (Minneapolis) created an in-store signage and product line for Target stores inspired by those candy hearts now synonymous with the February 14 holiday.

Plastic bubbles housing photography of sweet treats hung from the ceiling, creating the illusion that they were filled with candy. Graphics of romantic couples and flirtatious kids rounded out the seasonal display, which was featured throughout the store.

Judges liked the layering effect of the images and the interesting props. “Target continues to do this really well,” one judge commented.

Client: Target, Minneapolis
Dan Weston, creative manager
Minda Gralnek, vp, creative
Jackie Salway, creative manager

Design: Knock, Minneapolis
Sarah McNerney, creative director
Will Ecke, designer
Lili Hall, account executive

Mark Andrew, New York (figures); John Barber, Rau Barber, Minn. (lay downs)

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design