Marshall Field’s

AWARD OF MERIT – IN-STORE STOREWIDE PROMOTION
Think Fall, a Season of Intrigue
Marshall Field's, Chicago

Marshall Field's launched its “Think Fall” campaign in 58 stores – the first time the retailer had done such an extensive rollout of a storewide promotions package, which included in-store graphics and marketing materials.

Damask pattern, chandeliers, candelabra and Philippe Starck ghost chairs were key visual elements to the package, designed to take something old and make it feel new again.

As such, judges appreciated the dominant eggplant color palette that offered a new twist on fall. At the State Street store, a 39-foot central hanging mobile was created using 9-foot wide oversized chandeliers and 56 damask-inspired pennants hanging from five stories above.

Client: Marshall Field's, Minneapolis
Greg Clark, vp, creative and visual services
Brett Foster, director of visual merchandising and signing
Jon Jones, senior visual specialist
Connie Soteropulos, creative manager
Neil Ptashkin, creative manager
Heather Thornwood, group manager/associate creative director
Vicky Iacaretta, creative manager
Jon Jones, senior visual specialist
Suzi Johnson, visual marketing manager
Jency Collopy, art director
Denise Hurley, administrative assistant

Lighting: Frost Lighting, Chicago

Props/Decoratives: Goldleaf Plastics, Waite Park, Minn.

Signage/Graphics: Color Image, Chicago

Oversized Chandeliers: Kinc, Chicago

Installation/Construction: Pepper Construction, Chicago

Susan Kezon, Chicago