Specialty Non-Apparel

Marshall Field’s

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

AWARD OF MERIT – IN-STORE HOME GOODS PRESENTATION
Jonathan Adler furniture launch
Marshall Field's, Chicago

Marshall Field's was one of the first retailers to launch designer Jonathan Adler's furniture line.

To mark the occasion, Field's created a soft shop located at the entrance to its contemporary furniture gallery at the State Street flagship.

Three large scrims were used to define the space. The center scrim displayed Adler's logo, while the two side ones infused the space with Adler's sense of humor by displaying words and phrases from his manifesto.

The area was arranged in room settings to show how the furnishings would work within one's home, while pieces from the designer's well-known decorative accessories line served as accents.

Design: Marshall Field's, Minneapolis
Ralph Snyder, trend and home visual manager
Denise Hurley, administrative assistant
Greg Clark, vp, creative services and visual services
Brett Foster, director, visual merchandising and signing
Jon Jones, senior visual specialist

Signage/Graphics: Color Image, Chicago

Installation/Construction: Pepper Construction, Chicago

Susan Kezon, Chicago

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design