Splish, Splash

Limited Brands Inc. (Columbus, Ohio) has appointed Neil Fiske as ceo of Bath & Body Works, the personal care products unit of Limited subsidiary Intimate Brands Inc.

Fiske joins Ken Stevens, whose role was elevated last month to president after the retirement of former Bath & Body Works president and ceo Beth Pritchard.

According to Limited chairman and ceo Leslie Wexner, Fiske will be responsible for further defining the brand and brand strategy and raising the level and pace of innovation. His efforts will be focused on new product development and seasonal and category planning processes, the integrated brand marketing and event calendar and sub- brand definition and positioning.

Fiske had spent the previous 14 years with The Boston Consulting Group, most recently as managing partner of its large Chicago office. He specialized in consumer goods, retail and brand leadership and had been focusing exclusively on Limited Brands businesses for the past six years, especially on the brand work at Victoria's Secret, Express and Bath & Body Works.