Headlines

Color it Interactive

Crayola to open first studio-store at Arundel Mills

Published

22 years ago

June 13, 2002

admin1

Binney & Smith (Easton, Pa.), producer of Crayola art products, has announced that the first Crayola Works Studio & Store will open later this month at Arundel Mills, Hanover, Md.

The company calls the store Crayola's “first-ever retail experience and studio.” Among the new store's attractions, kids will be able to decorate a real car with special Crayola markers that color on windows; use sidewalk chalk to create a town inside what Crayola calls “Chalk City”; and interact with a “face-morphing” attraction that allows visitors to stretch their faces like Silly Putty (another Binney & Smith product) and have their photographs taken. The company says the activities will change regularly.

Binney & Smith, which has been making Crayolas since 1903 (when a box of eight cost a nickel), is a subsidiary of Hallmark Cards (Kansas City, Mo.). The company also makes Portfolio Series art products and Revell-Monogram plastic model kits.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design