Headlines

Nordstrom: Up and Down

Womenswear improving, menswear suffering

Published

23 years ago

May 14, 2001

admin1

Sales are up but profits are down at Nordstrom Inc. (Seattle),which reported a 25 percent drop in first quarter profits despite a5.6 percent sales increase from $1.15 billion to $1.22 billion.

Stores open at least a year suffered a 3.7 percent sales slip. Butthe men's line suffered the biggest sales decline, falling to lowdouble digits in the first quarter. Peter Nordstrom, president offull-line stores, could not explain the sales drop-off.

Women's apparel, however, is showing signs of improvement aftermonths of efforts to repair the flailing division. The retailer'sexperiment with trendy merchandise was determined as the reason foralienating its customer base.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design