Headlines

'Jack' Brand Alive Online

Jack in Box launches e-com element to its web site

Published

23 years ago

December 7, 2000

admin1

While Jack in the Box restaurants may be unknown to many Americans, the 49-year-old San Diego, Calif.-based brand is alive and well online at www.jackinthebox.com.

The site has just added e-com segment, which the company hopes will reinforce the campy “Jack” following as it expands its presence across the nation. The company operates more than 1600 restaurants in 15 states and hopes to increase that figure by ten percent each year.

While one can't get a burger and fries online, he or she can purchase “Jack in the Boxers” for $15 and T-shirts with the quote, “You Are So Fired,” for $13.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design