Specialty Non-Apparel

Shedd Aquarium

Chicago, IL

Published

24 years ago

March 24, 2000

admin1

Designed to simulate a deep-sea experience, Shedd Aquarium's 5000-sq.-ft., newly renovated shop features a huge sculpted-fiberglass octopus whose tentacles are wrapped around columns and suspended from the ceiling. Five departments fan out in scallop-shell fashion, identified by double-panel acrylic banner signage and fiberglass and acrylic sculptures of sea creatures mounted atop chartreuse, custom-made fixtures. Video walls and murals of ocean photography add to the underwater ambience.

Design and Architecture: Schwartz Architects, New York City (signage and graphic design; associate architect); Escherick, Homsey, Dodge and Davis, Chicago (project architect); Shedd Aquarium design team

Suppliers and Fabricators: Barsanti Woodworking Corp., Chicago (fixturing); Schuler and Shook, Chicago (lighting); Larson, Tucson, Ariz. (animals); Miliken, La Grange, Ga. (carpeting); Neal Deaton and Assoc., Plymouth, Minn. (octopus); Proto Productions, Addison, Ill. (graphics and signage); Shedd Aquarium, Chicago (sound, video); Victor Stanley Inc., Dunkirk, Md. (seating)

Photography by Don Snower, Chicago.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design