Service Retailers

Time Warner Media Break

Warner Bros. Studio Store, New York City

Published

24 years ago

March 24, 2000

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The new Time Warner Media Break is anything but a break from media. This interactive retail venue, situated on the fifth floor of Warner Bros.’ Flagship Fifth Avenue store in New York City, immerses customers in Time Warner’s massive media mix.

Cutting-edge technology showcases the range of products. For example, flat-screen TVs show live news coverage from CNN news; listening domes allow customers to sample tracks from 700 Warner Brother music titles; and Internet stations give on-line access to Time Warner’s subsidiaries.

Elsewhere, a children’s area features fun, oversized television sets in bright colors that show Warner Bros. cartoons and TV shows. Bean bag chairs on a checker-patterned carpet let kids watch in comfort and style. Here, a selection of kids’ books, interactive titles, movies and music listening stations also keep little ones occupied. And for adults, a newsstand showcasing various Time Warner magazines and books is adjacent to a Starbucks. So while perusing the latest copy of People, customers can lounge and sip cappuccino.

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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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