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Alibaba Breaks Previous Record for Shopping Event

The retailer’s international shopping event, Singles Day, generated roughly $38.4 billion USD

Published

4 years ago

November 12, 2019

VMSD Staff

Alibaba (Hangzhou, China) broke its own record with its 2019 Singles Day international shopping event, which generated roughly 278.4 billion yuan or $38.4 billion USD, according to Retail Dive. The top five countries involved in selling goods through the site were the United States, Japan, South Korea, Germany and Australia.

Two-hundred thousand brands reportedly participated, with almost 300 brands earning more than $14.3 million USD.

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