Videos

The Collective Spirit

ClubCorp’s Tommy Trause and Gensler’s Adriana Oxford reveal the secrets behind the success of urban social club, The Collective.

Published

5 years ago

August 24, 2019

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The name of the game is “experiential” – and what better way to create something immersive for consumers than by combining the best practices of hospitality, leisure, career and retail? At their session at IRDC 2018 in Boston, Trause and Oxford shared with attendees how The Collective, a new urban social club in Seattle, does just that with a sense of authenticity and a design concept that will evolve over time.

Reignite your professional passion at IRDC 2019, Sept. 30 – Oct. 2, in Boston. Please visit irdconline.com for more info.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design