Headlines

Toys “R” Us will Relaunch by the Holidays

The brand’s new owner has partnered with b8ta on the concept

Published

5 years ago

July 18, 2019

VMSD Staff

Tru Kids Brand (Parsippany, N.J.), the new owners of Toys “R” Us (Wayne, N.J.), have partnered with b8ta (San Francisco) to launch a new Toys “R” Us concept which will open in time for the holidays, Retail Dive reports. Tru Kids and b8ta announced a 50-50 joint venture regarding the new stores.

The two locations will be roughly 6500 square feet and are set for Westfield Garden State Plaza mall in Paramus, N.J., and The Galleria in Houston, Retail Dive reports.

Reportedly these stores will use b8ta’s model of charging vendors to use the space within the stores. The stores will also host events. More locations may open in 2020, but neither company has specified the amount.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design