Headlines

Warner Bros. Debuts Pop-Up

“The Get Animated Invasion” sells licensed merchandise

Published

7 years ago

October 9, 2017

amccorq

Warner Bros. (Burbank, Calif.) opened a pop-up store in New York’s SoHo neighborhood.

“The Get Animated Invasion” featured licensed Warner Bros. merchandise designed by Danielle DiFerdinando of the Danielle Nicole brand, reports Women’s Wear Daily, among other designers. The 4500-square-foot space sold products such as a Tweety Bird cross-body minibag, a Bugs Bunny bucket bag and a Marvin the Martian backpack.

“'The Get Animated Invasion' pushes the boundaries of fan engagement, blurring the lines between art, content and commerce,” said Pam Lifford, president of Warner Bros. Consumer Products.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design