Headlines

Barrie Unveils Paris Flagship

The store features new retail design inspired by the brand’s Scottish roots

Published

7 years ago

October 5, 2017

Cashmere knitwear company Barrie (Hawick, U.K.) has opened a new store in Paris that unveils a new retail design.

The 650-square-foot store’s design scheme reflects the brand’s Scottish roots with materials — such as oak, slate and concrete — that are meant to reflect the Scottish landscape, according to Women’s Wear Daily. The store also features geometric shapes and pared-back furniture as a way to modernize those traditional looks.

In conjunction with the opening, the company teamed up with Karl Lagerfeld to photograph eight products from the brand’s spring collection and also is collaborating with Maison Lesage (Paris) on a capsule of three, hand-embroidered sweaters that available exclusively from the flagship.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design