Headlines

Gap’s Hill City Gets Physical

Mens athleisure brand to open first pop-up location

Published

5 years ago

October 8, 2019

VMSD Staff

Mens’ online apparel brand Hill City, owned by Gap Inc. (San Francisco) will debut a physical retail presence with its first pop-up, a 1,000-square-foot temporary space in San Francisco’s Hayes Valley district, reports Fortune.

“We want to make it easier for someone to get to know Hill City,” says head Noah Palmer.

The brand features 80 activewear products and is positioned as the men’s version of Gap’s successful Athleta line for women. The pop-up is expected to be open for one year, and an 18-foot truck featuring the hash tag #wearehillcity will visit local sporting events to draw interest in the brand and new store.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design