News

Apple Transforms Historic Theater in Los Angeles into Newest Store

Building restored to original grandeur with wholesale renovation.

Published

3 years ago

June 24, 2021

VMSD Staff

Apple Transforms Historic Theater in Los Angeles into Newest Store — Apple Tower Theatre is located in the historic Broadway Theater District of downtown Los Angeles. | Credit: Apple

Apple Tower Theatre is located in the historic Broadway Theater District of downtown Los Angeles. | Credit: Apple

This week Apple announced its newest retail location at the historic Tower Theatre in downtown Los Angeles, which had been closed since 1988 but now has new life after a top-to-bottom renovation.

Working with preservationists and restoration artists – as Apple did for a similar revival project in Rome – the theater once again boasts its former beauty.

PHOTO GALLERY (3 IMAGES)

Features of Apple Tower Theatre include a fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign.

The spacious lobby was inspired by Charles Garnier’s Paris Opera house, showcasing a grand arched stairway with bronze handrails flanked by marble Corinthian columns.

For more on Apple’s newest store, read the company’s announcement.

For a collection of Apple’s recently opened flagship locations, check out “17 of Apple’s Most Spectacular Retail Store Designs.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design