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Rolex: Scarcity Is Not Our Strategy

Luxury watchmaker breaks its silence on manufacturing shortage

Published

3 years ago

September 29, 2021

VMSD Staff

Rolex uncharacteristically offered comment to a recent media report about the shortage of its watches, saying “the scarcity of our products is not a strategy on our part,” Business Insider writes.

The luxury watchmaker was responding to a report from Yahoo Finance about its manufacturing shortage. In the written statement, Rolex said: “Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised.”

The statement also noted that all Rolex watches are hand-assembled at one of four locations in Switzerland, a process that “naturally restricts our production capacities.”

Read more at Business Insider.

Related Topics:Jewelry Latest News Top Rolex

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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