Adidas (Herzogenaurach, Germany) filed a federal lawsuit against Nike (Beaverton, Ore.) last week claiming that Nike infringed on nine of its technology related patents, reports The Verge. The patents are related to Adidas’s adjustable shoe technology, some digital products and apps.
Adidas says Nike Run Club, SNKRS and Training Club all infringe on Adidas’ patents; that Nike copied features from its “Confirmed” app; and that Adidas’s “Adidas_1” shoes are too similar to Nike’s “Adapt” sneakers.
In addition to damages, Adidas is asking for a court order preventing Nike from “directly or indirectly infringing on one or more” patents.
In a similar case dating back to 2014, Adidas sued Under Armour (Baltimore) for its Map My Fitness app. After settling, Under Armour agreed to pay a licensing fee to Adidas.
Embracing Whole-Brained Thinking in the Design Journey
Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.
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