Adidas by Stella McCartney Store Hits London

Designer Stella McCartney has unveiled her first standalone Adidas by Stella McCartney store in London’s Brompton Cross.

The 800-square-foot store was designed by McCartney and architects from APA, and carries her active-wear line, the Stella Gold collection and pieces from the Team GB Olympic lifestyle collections.

''This store is a real celebration of what we have been building for the last eight years together with Adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports – and at the same time not having in any way to sacrifice their style,” McCartney told Retail Digital.