Headlines

Amazon Fresh Seemingly Pulls Out of Minneapolis

At least six subleased stores in the Twin Cities region remain unfinished and unopened

Published

12 months ago

May 10, 2023

VMSD Staff

Amazon Fresh Seemingly Pulls Out of Minneapolis — Courtesy of Amazon

Courtesy of Amazon

Seattle-based, online behemoth Amazon may have put a pause on its Fresh grocery concept expansion into Minneapolis.

According to reports by Progressive Grocer, Amazon was subleasing at least six locations throughout the Twin Cities region that were supposed to be built out as Amazon Fresh grocery stores. At one point during development, the locations even reportedly featured Amazon Fresh signage, but none of the locations have been completed or opened.

During Amazon’s quarterly earnings call in early May, CEO Andy Jassy said, “We have a set of experiments and concepts that we are working on across the dozens of stores and are pretty optimistic that some may work and hopeful that over the next year we find that.”

Despite sending mixed messages, Amazon has said it is still exploring its grocery business, Progressive Grocer reports.

At least seven similar “zombie” stores are currently situated throughout the country. Another 26 Amazon Fresh locations are supposedly under development, but no announcements have been made regarding their current status.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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