Headlines

Apple to Gain Beats Real Estate

Headphone maker to broaden Apple's reach to teens

Published

11 years ago

June 3, 2014

Apple’s (Cupertino, Calif.) $3 billion acquisition of Beats Electronics (Santa Monica, Calif.), the headphone maker and music streaming service will mean, among other things, that more Apple products will be marketed through Beats’ retail venues and displays, according to Forbes. Beats has a vast network of displays in retailers,including Target, Walmart and RadioShack, as well as in non-traditional and youth-oriented retailers including skate and surf shops, such as the Pacific Sunwear chain. The affiliation with the Beats brand is expected to give Apple more access to teenage technology shoppers.

Under the terms of the purchase, the largest in Apple’s 38-year history, Apple will continue to market the Beats products under the Beats brand name.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design