Connect with us

Headlines

Apple Readies Champs-Élysées Store

Located in a Haussmann-era building, the new store in Paris opens this weekend

Published

on

Apple (Cupertino, Calif.) will be opening its newest store in Paris this weekend. 

The new store is housed in a historic Haussmann-era building, complete with an inner courtyard, located on the city’s famed The Avenue des Champs-Élysées. The company restored the building’s façade and entryway and maintained its historic legacy elsewhere with French oak parquet floors and integrating the Burgundy stone from the exterior throughout the interior as well.

The courtyard has been transformed into what Apple is calling its grandest forum where it will hold free, "Today at Apple" learning sessions. The company added a sculptural roof light overhead that lets in natural light but also generates renewable energy with integrated photovoltaic panels, according to a press release.

The store will open Sunday, November 18.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular