Electronics

Apple Reports Best Non-Holiday Quarter

March revenue and same-store sales on the rise

Published

14 years ago

April 29, 2010

VMSD Staff

Apple Inc. (Cupertino, Calif.) reported revenue of $13.50 billion and net quarterly profit of $3.07 billion for its fiscal 2010 second quarter ended March 27, 2010. International sales accounted for 58 percent of the quarter’s revenue.

Apple's same-store sales rose 8 percent in March.

“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” says ceo Steve Jobs. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”

Sales of Macintosh computers saw a 33 percent unit increase over the year-ago quarter, while the Company sold 8.75 million iPhones, representing a 131 percent unit growth over the year-ago quarter. Sales of iPods declined one percent.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design