Ashley Furniture & Interbrand win at the Transform Awards North America 2016

New York City, NY, 10 November 2016—Ashley Furniture HomeStore was recognized by Transform Awards North America at their award ceremony hosted at Espace in New York City, New York on Octover 26^th, 2016. The collaborative work completed with Interbrand in the category of “best visual identity in the retail sector” was recognized with a Silver level of achievement.

The Transform Awards recognizes excellence in rebranding and brand development, as exemplified through agency partnerships with their clients.  Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

In addition to the Silver award for Ashley HomeStore, Interbrand walked away with three other awards for their consumer branding work: Gold recognition for for Green Mountain Coffee, Silver for Oros and Ashley Homestores, and an Honorable Mention for Bounty Prints. These awards recognizes Interbrand’s excellence in rebranding and brand development.

Established seven years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. With shortlisted companies from all over the United States and Canada, this evening has proved there is much to be celebrated in North America. The awards, held at Espace in New York City, were hosted by George Dawes Green.

With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. We believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses.

 For further comment, please contact: Jessica Shvarts- Marketing Coordinator

                                                            EMAIL: jessica.shvarts@interbrand.com      

                                                            PHONE: (513) 830-0234

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