Headlines

Athleta Plans Virginia and Chicago Outlets

Both locations are set to open in 2022, one this summer and one this fall

Published

2 years ago

July 11, 2022

VMSD Staff

Athleta Plans Virginia and Chicago Outlets — A rendering of the retailer's Chicago outlet. Courtesy of Athleta.

A rendering of the retailer’s Chicago outlet. Courtesy of Athleta.

Athleta (San Francisco) will introduce two outlet locations to its fleet this year, according to a company press release.

One will open in Leesburg Premium Outlets this fall in Virginia, and the other will debut this summer at the Chicago Premium Outlets in Illinois. The Virginia outlet will boast more than 3300 square feet of space, and the Chicago location will be more than 3100 square feet.

“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand, and expand our community of empowered women and girls,” Mary Beth Laughton, President and CEO of Athleta, says. “Our new outlet stores are intentionally designed to stand out from traditional outlet and clearance store models, helping drive new customer acquisition and increased brand awareness for Athleta.”

The retailer committed to open 30-40 new locations by the end of the 2022 fiscal year. Twelve stores have already been added this year in North America in locations like Salt Lake City; Cary, N.C.; Reno, Nev.; Chester, N.J., and others.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design