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Banana Republic Offering Fall 2016 Collection During Fashion Week

Six items from its fall 2016 collection will be available

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Banana Republic (San Francisco) announced it will allow customers to immediately purchase items from its fall 2016 collection during New York Fashion Week in February 2016.

Women’s Wear Daily reports the company leadership is focused on consumer expectations of immediacy in shopping.

Six styles will be available for purchase in a small-run and will be available online for immediate sale. Though the items will be part of the fall collection, the styles available for purchase will be “versatile” and wearable right away.

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