Bed Bath & Beyond Unveils its Newly Remodeled New York Store

Bed Bath & Beyond (Union, N.J.) has unveiled its newly remodeled New York flagship which has been undergoing a renovation since last December, according to a company press release.

Located at 620 6^th Avenue in New York City’s Chelsea, the store spans 92,000 square feet and features an improved customer journey, open sightlines and in-store digital touchpoints. One notable feature is the “scan and buy” technology allowing shoppers to immediately make purchases while they shop.

The store also houses Casper’s (New York) first shop-in-shop, part of Bed Bath & Beyond and Casper’s recently announced partnership.

This renovation was part of a $250 million, three-year project Bed Bath & Beyond had undertaken to remodel 450 locations. The store’s grand opening took place after a ribbon-cutting event July 22.

Mark Tritton, President and CEO, Bed Bath & Beyond says, “We set out a bold strategic plan last October to become a digital first, omni-always retailer. A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes. Our Chelsea flagship has served local community for decades. We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike.”