Connect with us

Headlines

Bed Bath & Beyond Unveils its Newly Remodeled New York Store

Located in Chelsea, the store stretches 92,000 square feet.

mm

Published

on

Bed Bath & Beyond’s newly remodeled New York flagship opened July 22.

Bed Bath & Beyond (Union, N.J.) has unveiled its newly remodeled New York flagship which has been undergoing a renovation since last December, according to a company press release.

Located at 620 6th Avenue in New York City’s Chelsea, the store spans 92,000 square feet and features an improved customer journey, open sightlines and in-store digital touchpoints. One notable feature is the “scan and buy” technology allowing shoppers to immediately make purchases while they shop.

The store also houses Casper’s (New York) first shop-in-shop, part of Bed Bath & Beyond and Casper’s recently announced partnership.

This renovation was part of a $250 million, three-year project Bed Bath & Beyond had undertaken to remodel 450 locations. The store’s grand opening took place after a ribbon-cutting event July 22.

Mark Tritton, President and CEO, Bed Bath & Beyond says, “We set out a bold strategic plan last October to become a digital first, omni-always retailer. A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes. Our Chelsea flagship has served local community for decades. We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike.”

Advertisement

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular