Headlines

Bed Bath & Beyond Appoints Exec VP, Chief Brand Officer

Cindy Davis will start in her new role May 26

Published

4 years ago

May 14, 2020

VMSD Staff

Bed Bath & Beyond (Union, N.J.) has named Cindy Davis as its new Executive VP and Chief Brand Officer, Retail Dive reports. She will also become the President of Decorist, the brand’s digital interior design platform, and will assume the roles May 26.

She will be responsible for leading a team to help grow the brand’s Decorist platform as well as heading marketing and communication efforts across the company’s banners.

Davis previously held leadership roles at Sam’s Club, Walmart, Hilton and Starwood Hotels, and Yum! Brands. She was most recently the Chief Digital Marketing Officer for L Brands.

Davis will report to CEO Mark Tritton.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design