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Belk to Introduce Conn’s Store-Within-a-Store Concept

New format is planned for 10 to 20 locations and online




Belk’s location in Evans, GA. Courtesy of Belk.

Belk (Charlotte) will pilot a Conn’s HomePlus (The Woodlands, TX) shop-in-shop concept at select locations and online starting later this summer.

The new format is planned for 10 to 20 Belk locations in Conn’s existing markets. It will feature an assortment of Conn’s main product categories including furniture, home electronics and applications, and also offer next-day delivery and in-house repair services.

Each store-within-a-store location will range from 10,000 to 25,000 square feet, depending on the Belk location.

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