Headlines

Blue Nile Debuts in D.C.

A second New York store also in the works

Published

8 years ago

March 20, 2016

Online jewelry retailer Blue Nile (Seattle) has unveiled it will continue its brick-and-mortar expansion it began at the beginning of this year. The next store will open in Washington D.C.’s Tyson Corner Center by mid-summer.

Washingtonian reports the new location will be similar to the New York location and will continue to operate in the store’s “Webroom” model. This format allows customers to preview products in person before placing orders for online fulfillment.

The article also states the New York Webroom increased sales in the market, so the store has also planned another location in White Plains, New York, to open by early summer.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design