Bonobos Launches New Line to be Sold at Some Walmart Stores

Bonobos (New York) is planning to launch a new men’s line dubbed Bonobos Fielder, which will be available through 250 Walmart (Bentonville, Ark.) locations as well as walmart.com, reports Retail Dive. The new label is reportedly targeted at Gen Z and features items priced from $14 to $40. Described as “streetleisure,” the apparel will also come in sizes XL through XXXL.

Founded in 2007, Bonobos was purchased by Walmart in 2017 for $310 million. At the beginning of this year, the DTC retailer lost its CEO Mickey Onvural who had been with the company for five years, previously as its Chief Marketing Officer. He had been CEO since 2018.