Headlines

Borders Targets Teens with New Shop

Restocks former music, DVD areas with young-adult titles

Published

15 years ago

July 21, 2009

VMSD Staff

Borders Group Inc. (Ann Arbor, Mich.) is launching a teen’s department called Borders Ink that’s designed to cater to young readers with a designated area featuring their favorite authors and products. Building on the success of such hot writers as Stephenie Meyer, the author of the popular vampire series “Twilight,” the shops are expected to carry graphic novels, fantasy and young-adult titles, according to The Wall Street Journal.

“We want this to be about more than just the book,” Kathryn Popoff, vp, merchandising/trade books at Borders, told The Journal.

Ink shops are expected to be operating in a majority of Borders 513 superstores by the end of August.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design