Headlines

Brilliant Earth Continues Showroom Expansion

The jewelry retailer is opening its 21st and 22nd showroom

Published

2 years ago

August 30, 2022

VMSD Staff

Brilliant Earth Continues Showroom Expansion — Brilliant Earth's Atlanta showroom. Photography: Courtesy MG2/Brilliant Earth

Brilliant Earth’s Atlanta showroom. Photography: Courtesy MG2/Brilliant Earth

Brilliant Earth (San Francisco) is planning to open two more showrooms, one in Detroit and the other in St. Louis, according to a company press release. Intended to complement and support the brand’s digital channels, its physical showrooms aim to create a seamless transition between its channels.

The “digital-first” jewelry company already has showrooms in major cities like Dallas, Minneapolis, Los Angeles, San Diego, Portland, Boston and Washington, D.C., among many others.

The Detroit showroom is located in the Birmingham Shopping District, and the St. Louis showroom is is located in the Maryland Plaza Shopping District, both premier shopping locations. Each will feature a one-on-one shopping experience guided by the brand’s jewelry experts.

The showroom openings also coincide with the launch of the brand’s new “Truly Brilliant” Collection.

VMSD profiled Brilliant Earth’s Atlanta location in “The Goods” section of its September 2022 issue which will be available on vmsd.com Sept. 1.

Related Topics:brilliant earth store openings

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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