Food Retailing / Supermarkets

Burger King Focuses on Expansion in Russia

New joint venture calls for hundreds of new restaurants in next few years

Published

12 years ago

June 6, 2012

VMSD Staff

Miami-based Burger King Worldwide Holdings Inc. has established a new joint venture in Russia. Under the new partnership, BKW, Burger Rus, the largest Burger King franchisee in Russia, and VTB Capital, a Russian investment bank, are committed to opening several hundred restaurants over the next few years. Burger Rus has already opened 54 Burger King restaurants in the country in the last 30 months.

“We believe there is tremendous opportunity to rapidly increase our market share in Russia's fast-growing and underpenetrated quick-service restaurant (QSR) sector,” says José Cil, president, EMEA, BKW.

Founded in 1954, Burger King operates more than 12,500 locations in 82 countries and territories worldwide.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design