Headlines

California Pizza Kitchen Heads to India

Franchise partners plan 15-unit rollout

Published

15 years ago

August 7, 2009

VMSD Staff

Casual dining chain California Pizza Kitchen (CPK) will make its debut in India next summer. Franchise partners JSM Corp. Pvt. Ltd. and Daud Arabian Trading did not say where the unit would be but confirmed that the full-service restaurant would be the first of a minimum of 15 to be developed on subcontinent within ten years.

Daud Arabian Trading already knows the brand. A current franchisee, this subsidiary of The Daud Group of Oman opened the first CPK restaurant in Dubai earlier this year. It’s also a veteran at building out international chains, having introduced McDonalds, Yo! Sushi and Gourmet Burger Kitchen to the Middle East.

Mumbai-based JSM also brings experience to the table. The restaurant group is Hard Rock Café’s exclusive franchisee in India. The Asian-inspired Shiro concept and independent brands such as Fratelli, IndoChine and Pitstop are also in its portfolio.

The deal adds the 11th country to CPK’s international map. Twenty-seven of its 252 restaurants are outside the United States.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design