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China In-Store 2023 a Resounding Success

103 high-caliber exhibitors presented innovative store designs and retail solutions to about 14,000 trade visitors




(PRESS RELEASE) The recent staging of the China in-store 2023 trade fair (a satellite event of EuroShop in Düsseldorf, Germany) at the Shanghai New International Expo Center (SNIEC) was a great success: over three days, 103 high-caliber exhibitors presented innovative store designs and retail solutions to about 14,000 trade visitors.

Elke Moebius, Director of EuroShop at Messe Düsseldorf, stated: “After a 2-year break China in‑store has returned on a slightly smaller scale though receiving very positive feedback from both exhibitors and visitors. The strong focus on design-oriented and high-quality solutions for stores has clearly well received by the visitors. Next year we want to become even bigger and more international. We are particularly pleased that the German Ministry of Economic Affairs and Climate Protection (BMWK) is supporting China in-store with an official “Made in Germany” participation.”

Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co. Ltd., added: “As consumers return to stores, bricks-and-mortar business is increasingly moving into the focus of retailers in China again. Exhibitors’ active participation and the strong commitment of numerous retail brands reflect the potential of this trend but also that China in-store has succeeded in presenting the latest innovations and providing important impulses to the sector again.” The exhibitors were delighted with the spirit of optimism in the industry and praised the high quality and quantity of trade visitors to their stands.

Michael Gerling, CEO of the EHI Retail Institute, commented: “China in-store is closely linked with EuroShop. As a founding partner of EuroShop we are therefore very proud to be represented in China with such a powerful event. China in-store proved a very successful event for retailers in China and also for many international retail brands.”

This year, the trade fair focused on especially high-quality in-store solutions for the first time, offering many inspiring solutions and store-fitting concepts targeted specifically at retailers intending to open premium stores in China or overseas. The Designer Village showcased concepts by leading designers in the fields of visual merchandising and storefront design solutions. At the “Retail Forum” and “Design Forum” 46 industry experts presented the latest retail and store design trends such as lightweight construction of commercial spaces. The renowned ERDA China Award honored outstanding store design concepts.

The latest retail technologies on display at China in‑store 2023 included digital display mannequins, virtual dressers, dynamic lighting systems with shopper identification and AI-based smart shelving and ESL. All of these solutions help retailers to improve in-store user experience, especially the younger generation.


The next China in-store will be held at the Shanghai New International Expo Centre from September 3 – 5, 2024. For further information on visiting or exhibiting at China in-store 2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and; Follow us here.

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s most successful trade fair organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully organizing 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube & pipe, plastics, medical devices, rehabilitation, retail, safety and health, wine & spirits and caravanning. With 60+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information:



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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