Headlines

Apple's New Retail Leader Ready to Take Reins

Angela Ahrendts steps into svp role next week

Published

10 years ago

April 25, 2014

Sarah Whitman

Apple Inc. (Cupertino, Calif.) ceo Tim Cook announced that Angela Ahrendts, ex-ceo of Burberry, will join Apple next week in the newly created role of senior vice president of retail and online stores.

According to TechCrunch, Ahrendts is the first retail head since Apple dropped former Dixons ceo John Browett in 2012. Her experience in fashion could signal a move from Apple to appeal more to that market, although Apple’s retail is more comparable to high fashion brands in terms of revenue generated per square foot of retail space, than to other consumer electronic retailer brands.

Ahrendts recently became Dame of the British Empire, and there was speculation that she would remain at Burberry through the middle of the year so she could secure a mid-year bonus.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design