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Primark to Open Boston Flagship

First U.S. store for Irish retailer

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Primark (Dublin) announced that it will be opening its first U.S. flagship on Sept. 10, reports Irish Independent.

The store will be located in Boston, where it will take up residence in the historic Burnham Building, which formerly housed the iconic Filene's store. The store will be 77,000 square feet and will offer five floors of products. This location will mark the tenth country where Primark is operating stores. The retailer plans to open an additional store in Philadelphia by the end of the year.

In anticipation of the opening, the company launched its American website this week to introduce customers to its products and prices.

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