Digital Signage Expo 2015 to Feature a Seminar on Substantiating the Expansion of a Digital Communications Network

Program Designed for End Users Who Need to Make the Case

for Additional Investment in Digital Signage Based on ROI/ROO

Atlanta – Digital Signage Expo (DSE), the world’s largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long interactive session titled “Substantiating Expansion: Making the Case for Additional Investment in Digital signage Based on ROI/ROO.”

Led by Thomas Kunka, Coordinator, Network Systems & Operations, University of Illinois and David Saleme, Manager Business Development, Columbus Regional Airport Authority, this session will explore tactics for finding the justification and funding needed to improve your network before the end of the useful life of the original system so you can learn how to get more out of this investment and secure funds for expansion.

DSE Advisory Board members recently had the opportunity to comment on this timely topic.

DSE Advisory Board member Joel Allard, Senior Creative Specialist, In-Store Digital, Target Stores, said, “Crafting a solid business case for why additional functionality is needed, with specific examples or use cases of how the desired enhancement might be brought to life. It’s often helpful to have a live demo accompany any documents or decks to help reinforce the ideas. Include any pain points or challenges with the current installation that will improve with the proposed investment. Including any possible ROI is a no-brainer. And, find a leader or influencer in your organization willing to help champion the effort.”

Note:  To read more about what other DSE Advisory Board members have to say about this and other important topics, see http://www.digitalsignageconnection.com/blog/ask-the-board

Registration for “Substantiating Expansion: Making the Case for Additional Investment in Digital signage Based on ROI/ROO,” or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.digitalsignageexpo.net.

Mark your calendar now: DSE® 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.DSE2015.com.

You can follow DSE on Twitter @DSExpo, or for all DSE 2015 updates, use #DSE2015. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE

DSE, produced by Exponation, LLC, will be held at the Las Vegas Convention Center, Las Vegas, NV, USA. DSE is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.