Headlines

Dior Opens Latest Baby Dior Boutique

Paris location features new design

Published

10 years ago

June 26, 2014

Sarah Whitman

Christian Dior S.A. (Paris) has opened a new two-level Baby Dior boutique off the Rue Royale in Paris.

There are now about 20 Baby Dior boutiques worldwide, but the recent 1110-square-foot Paris location has a new design, according to Women’s Wear Daily.

Baby Dior artistic director Cordelia de Castellane says she wanted to create something “a bit more cozy, it could be like a house for the children,” WWD reported.

A stairwell design that gives a nod to that in the Dior flagship at 30 Avenue Montaigne connects the two levels, which feature muted tones and soft furnishings reminiscent of an upscale nursery.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design