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eBay to Open “Hard to Find” Gift Shops

The e-commerce giant is embracing brick and mortar for the holidays

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eBay headquarters in San Jose, CA. Credit: eBay

eBay (San Jose, CA) will open three temporary storefronts called “Hard to Find” gift shops as part of its holiday promotional strategy, Chain Store Age reports.

The pop-up shops will open in Detroit, Houston and Miami, with each focusing on a different holiday category, the article says.

The Hard to Find Sneaker Shop in Detroit will run from Nov. 19-20 and feature an assortment from retailer Urban Necessities as well as rare Nike sneakers. The Hard to Find Collectibles Shop in Houston will run from Dec. 3-4 and carry trading cards and various memorabilia. The Hard to Find Luxury Shop in Miami will run from Dec. 10-11 and feature rare timepieces and other items from high-end brands.

This isn’t eBay’s first foray into physical spaces, the article notes. In 2019, the online marketplace opened a one-day pop-up in Manhattan called the “Black Friday Escape Room” that allowed guests to participate in holiday challenges and visit a “Zen Room” serving refreshments with merchandise on display.

Read more at Chain Store Age.

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