(PRESS RELEASE) When EuroShop, The World’s No. 1 Retail Trade Fair, was last held in 2020, it was a great success even though it was affected by the COVID-19 pandemic and took place immediately before the first lockdown. A total of 2,287 exhibitors from 56 nations showcased innovations and trends of the global retail world to 94,339 visitors from 142 countries, confirming EuroShop’s leading international status..
“The pandemic has presented retailers worldwide with completely new challenges. These vary greatly depending on the sector, but there is a need for action almost everywhere”, stated Elke Moebius, project director at Messe Düsseldorf. “In our talks with industry representatives, we realize that the need to be able to exchange ideas in person again on an international level is enormous. People are looking for inspiration, innovation and communication. EuroShop comes at exactly the right time and has never been more important than now.”
Preparations for the next EuroShop, to be held from February 26 – March 2, 2023 at the fairgrounds in Düsseldorf, Germany have already begun and online exhibitor registration is now open online.
Nine Experience Dimensions
EuroShop is always oriented towards the needs of its target group and developments in the sector. Therefore, the division of EuroShop into different experience dimensions has been optimized for 2023 and now comprises nine clearly defined experience dimensions:
- Shop Fitting & Store Design/ Visual Merchandising (Halls 10,11,12).
- Surfaces & Materials (Hall 13)
- Lighting (Hall 9)
- Food Service Equipment (Hall 14)
- Energy Management (Hall 14)
- Refrigeration (Halls 15, 16, 17)
- Retail Technology (Halls 4,5,6,7a)
- Retail Marketing (Halls 3 + 4)
- Expo (Hall 1)
The new structure ensures an even more visitor-oriented product range and facilitates synergies between different dimensions which are already strongly interlinked, such as display mannequins and high-quality store design or retail marketing and retail technology. In addition, strongly growing areas such as retail technology and refrigeration now have more hall space available.Advertisement
Since the materials and surfaces segment is experiencing a particular boom – from floor coverings, wall and ceiling paneling to acoustic solutions especially for the retail sector – Euroshop 2023 will feature a separate Surfaces & Materials Dimension for the first time. The Energy Management Dimension, which previously formed a single dimension together with Refrigeration, will also be making its debut. Energy management in the retail sector now involves so many different aspects that this separation has become necessary.
For the first time, Expo & Eventmarketing will be in Hall 1, the newest hall at the Düsseldorf Exhibition Center. Hall 1 offers the highest standards both architecturally and functionally to accommodate the high level of creativity of the live marketing industry and to allow optimal presentation possibilities.
Ancillary Program and Specials at EuroShop
In addition to the extensive range of products and services offered by the exhibitors, EuroShop is renowned for the quality and scope of its unique ancillary program. A highlight of the program will be the eight EuroShop Stages with top-class presentations and discussion forums on the latest developments and best practice examples. There will also be numerous specials in the individual dimensions presenting creative ideas, exciting visions and innovative trends.
Digital Extensions and EuroShop 365
Part of EuroShop’s success is that it always evolves with the market and changing conditions. Thus, the physical event on site will be extended by additional digital offers, the “Digital Extensions”, which includes livestreams.Advertisement
EuroShop 365 stands for the comprehensive range of services available to the EuroShop community to connect digitally. “Nowadays, the trade fair is becoming a medium, so for us it is only logical to supplement our offering with digital services. The direct conversation and live experience in the exhibition halls are essential and take center stage, but it is just as important to use digital formats with their many possibilities, even beyond the live event, “ explained Elke Moebius. While the community can take advantage of the enormous potential for industry connections via EuroShop’s social media channels and receive the latest information from the international retail scene through the EuroShop Newsletter and EuroShop.mag, the industry-specific “Retail Salsa” web talks serve as both interactive exchange and efficient lead generation – 365 days a year.
For further information on visiting or exhibiting at EuroShop 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: firstname.lastname@example.org; Visit www.euroshop-traidfair.com and www.mdna.com; Follow us on twitter.
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