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Specialty Apparel

Eve

Denver, CO

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Owner Amber Feltman envisioned a garden of fashion for her Eve women's apparel and jewelry shop in Denver. To tempt shoppers inside her trendy boutique, she designed a space with color, class and a touch of biblical mischief.

Dallas artist Rolando Diaz painted the store's centerpiece, a Celtic-looking mural of Eve and her forbidden fruit, which rests above the black marble-topped cashwrap. The surrounding walls are inviting apple colors: rich shades of yellow, red and green, complemented by earthy hardwood floors.

Patrons pick and choose funky skirts, blouses and jeans hanging from swirled, wrought-iron fixtures and peruse jewelry showcased on matching tables with fruit-etched ceramic plates. MR16 lights line the perimeters, highlighting the merchandise while maintaining a romantic, candle-lit feel. Distinguished by dramatic purple and gold drapes, the fitting rooms offer an air of royalty. And the storefront, navy with gold trim, bears the curly-cued Eve sign, complete with the tell-tale fig leaf.

Client Design: Eve, Denver — Amber Feltman, owner

Suppliers: Hardwood Bros. Inc., Denver (signage and fixtures); Acme, Los Angeles (fixtures); Rolando Diaz, Denver (graphics)

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Photography: Marc Piscotty, Denver

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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